Investor Web Site

As an investor, if you don't have the right solution, it can be difficult to get enough motivated seller leads. Strict lending requirements and a soft real estate market are among a slew of hurdles facing investors these days.

If you like shooting fish in a barrel then you can thank this current economic market for making motivated sellers so available. Honestly, there isn't. The question is, how do you find them?

There is no questioning the power of the internet for finding motivated sellers. As you are surely aware, there are a plethora of services that provide non-exclusive lists of motivated sellers. I'm talking about an online presence that the owner controls and has exclusive access to. In a nutshell, a website that you control that feeds you motivated sellers.

How should you execute this solution? It starts with a professional-looking website. It should show you as a serious business owner with the means and capital to solve the motivated seller's problem. It should prove that you have the knowledge to solve the visitors problem. You'll want to use convincing copy writing techniques to convince your visitors to want to contact you. It should have a way for them to send their contact information and property details to you.

Firstly, design an excellent looking site designed to persuade your visitors or hire it out. Optionally, you could customize a template that you purchase. Making something from scratch or buying a template from a store will require coding competence. Paying someone to do it will obviously take capital. Your time is important and you should decide what it's worth. Is your time worth $15 an hour to construct the site yourself? Do you have more time than money?

Happy customer testimonials should be littered throughout. Take your offline credibility kit and fashion it for your website. Use actual quotes, actual numbers and photos if you have them. Additionally, streaming audio of customer testimonials works great. Happy customers have proven, time and time again, to be the most persuasive part of sales.

Your visitors will complete your online forms if you use compelling copy. Dan Kennedy is a super resource here and I recommend following him where possible. He's head and shoulders above the rest for writing copy. Buy his book, The Ultimate Sales Letter, and go through it thoroughly. Be certain to write your copy with a compelling call to action at the end of each page.

Finally, include plenty of lead generators. These are forms online that your visitors fill out. The fields on the forms will capture important property and contact information. Dig out your mySQL primer book and use it as a guide to attach the database to the form fields.

Once the website is up and running the last item to check off is getting visitors to it. Using the major search engines to advertise is a great way to do this. You can accomplish this with SEO and paid advertising. Once you start receiving traffic you may find that you'll need to tweak your copy. If you're not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. You can increase your conversion rates by utilizing squeeze pages and landing pages.

After establishing a superior site and implementing PPC and SEO strategies you're sure to be raking in a slew of motivate sellers and increasing your bottom line.